Chapter 5: Summary and Key Takeaways
There are very few new ideas in marketing today. But there are valuable marketing frameworks and systems that entrepreneurs leading small businesses and startups can use to methodically grow.
We did not create the One-Page Marketing Plan. But our guide does solve two important problems. It’s a timely summary that allows you to process the concepts and the framework quickly. It reduces the overwhelm by telling you how and where to get started. This way you can sidestep the “blank page” syndrome and get write to work.
Our wish is that you use this guide to dive right in and start working on your first marketing plan immediately.
Remember, you don’t need to devote weeks and weeks to complete the process. In fact we recommend you take no more than an hour to create your first draft.
- Get familiar with the lingo. We include a glossary of terms to help you get comfortable with key marketing concepts.
- Time box your effort. 30 to 60 minutes.
- Keep your answers simple.
- Use the focus questions to focus your thinking?
- When you start writing, avoid jargon and complex sentence structure. Write no more than two sentences max.
- Embrace agility and iteration. Draft a plan. Execute it. Measure the results. Revise the plan.
- Delegate wherever possible. Your finished plan will keep you and your team busy. Be sure to outsource tasks and activities to team members, agencies and contractors who are better qualified to do the work, or who can do it faster for less. Your time is expensive. Save it for the most valuable work in your plan.
- Get help. Developing a strategic marketing plan is essential to building a scalable business. But you are not the first entrepreneur to start a business without one. We can help. Contact Us for a free marketing plan consultation and audit.